100% CHANCE OF SNOW FOR BEVERLY HILLS ON THURSDAY, DEC. 9
Mark your calendar for Thursday, Dec. 9 from 6-9 p.m. as Rodeo Drive and the City of Beverly Hills celebrate the Holiday Season with SNOW 90210 and a 100% chance of snow.
The tony city, that averages a 70 degree high temperature, a 73% chance of sunshine and a chilly low temperature of 52 degrees in early December, is guaranteeing a blizzard over 3 blocks of famed shopping street Rodeo Drive and also on Brighton Way.
The brainchild of the Rodeo Drive Committee, SNOW 90210 is based on the highly successful Fashion’s Night Out celebration that occurred in September where the street and city’s retailers offered Ferris Wheel rides with purchases, in-store events and a carnival atmosphere.
The street will be closed,” says Tom Blumenthal, owner of Gearys of Beverly Hills and the President of the Rodeo Drive Committee, the street’s independent merchant’s association. “Snow chains, snow blowers and snow plows will not be required,” insists Blumenthal.
“We’ll have horse drawn sleighs to wisk customers who make purchases at participating stores that night up and down the street,” says Valentino’s Kathy Gohari, who is co-chairing. “We wanted to create something truly magical and memorable for our customers, residents and visitors alike.”
Nearly 50 stores will be hosting in-store events with special live entertainment and special Holiday-themed fare provided by some of L.A.’s top gourmet food trucks. Bouchon, the legendary casual French bistro, that recently opened a Beverly Hills location, will be offering special drinks to warm guests on a cold winter’s night.